Market sizes are determined using a bottom-up or a top-down approach or a combination of the two. A top-down approach starts with the overall market, which is then broken down into smaller parts (e.g., the Food market is divided into the Meat, Fish & Seafood, and Vegetables markets, among others).
\nA bottom-up approach, meanwhile, starts with individual submarkets (e.g., Home Entertainment and Energy Management, which are part of the Smart Home market), which are then aggregated to arrive at a total market size.
\nMore details and information on the individual modeling approaches can be found in the methodology box on the content page of the respective market.
\n ", "XMO_FAQ_ITEM_DATA_1_QUESTION": "What is the difference between a top-down and a bottom-up model? And how do I know which approach has been used for a particular market?", "XMO_FAQ_ITEM_DATA_2_ANSWER": "\nTypically, the forecast starts in the current year because input data is either only partially available for the current year or only available for the previous year (unless it has been forecasted itself).
\nAs the underlying sources differ from market to market, the starting point of the relevant forecast may also be somewhat different.
\n ", "XMO_FAQ_ITEM_DATA_2_QUESTION": "Which part of the data has been forecasted, i.e., in which year does the forecast begin?", "XMO_FAQ_ITEM_DATA_3_ANSWER": "\nIn our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited for forecasting digital products and services due to the non-linear growth of technology adoption.
\nFor markets with projected steady growth, we use exponential trend smoothing to illustrate the continuous market development. The parameters are adjusted individually depending on the market-country/territory combination.
\nThese are just some examples, however; more details and information on the main sources can be found in the methodology box on the content page of the respective market.
\n ", "XMO_FAQ_ITEM_DATA_3_QUESTION": "How is the data forecasted, and which sources have been used?", "XMO_FAQ_ITEM_DATA_4_ANSWER": "\nApproaches, assumptions, input data, and scope are improved from update to update. Therefore, data from previous updates might not necessarily be comparable with current data.
\nIn addition to that, our own primary research is expanding, and we are replacing third-party data sources with data from the Statista Consumer Insights, which can lead to significant changes in our markets.
\n ", "XMO_FAQ_ITEM_DATA_4_QUESTION": "Why has data for past years changed?", "XMO_FAQ_ITEM_DATA_5_ANSWER": "\nMarket sizes depend strongly on the scope of the market, e.g., which products and services are included or excluded or whether B2G spending is considered. As a consequence, the numbers of our competitors may vary.
\nIn the Comparable Estimates box, we display our data next to competitor data. The info button on the right shows the differences in market scopes.
\n ", "XMO_FAQ_ITEM_DATA_5_QUESTION": "How can the differences with competitor data (shown in the Comparable Estimates box) be explained?", "XMO_FAQ_ITEM_DATA_6_ANSWER": "We use the average exchange rate of each year to convert from one currency to another. The exact rates used can be checked in the “Key Market Indicators” box below each market. The source of the historical data is Statista, based on the IMF and other sources.
", "XMO_FAQ_ITEM_DATA_6_QUESTION": "What currency rates are used for the forecasts?", "XMO_FAQ_ITEM_DATA_7_ANSWER": "Statista Market Insight data is presented in current, or nominal, prices, which means it is not adjusted for inflation (unless explicitly stated otherwise).
", "XMO_FAQ_ITEM_DATA_7_QUESTION": "Has the monetary data been adjusted for inflation?", "XMO_FAQ_ITEM_GENERAL_1_ANSWER": "All markets are defined at the beginning of the relevant content page. There is a brief introduction, which informs you about what products, services, and/or categories are included in our market scope and what is out of scope.", "XMO_FAQ_ITEM_GENERAL_1_QUESTION": "How are the markets defined?", "XMO_FAQ_ITEM_GENERAL_2_ANSWER": "Our market data is available for 190+ countries and regions. In the navigation tool for selecting a country or region, you will find an info button next to each region which lists the countries that are included. By clicking on “Create a new region” in this navigation window, you will be able to create your own region.", "XMO_FAQ_ITEM_GENERAL_2_QUESTION": "How are the regions defined? Which countries are included? And can I create my own regions?", "XMO_FAQ_ITEM_GENERAL_3_ANSWER": "\nThe market data is updated twice a year. In some cases, however, the data for individual markets is updated on an ad hoc basis (e.g., when new, relevant data has been released).
\nA time stamp at the bottom of each diagram shows the latest available update.
\nUpdate cycles vary from market to market according to data availability.
\n ", "XMO_FAQ_ITEM_GENERAL_3_QUESTION": "How often is the data updated?", "XMO_FAQ_ITEM_GENERAL_4_ANSWER": "The calculation of our KPIs may vary from market to market. On the right-hand side of each diagram, you will find an info button that explains how the data shown was calculated.", "XMO_FAQ_ITEM_GENERAL_4_QUESTION": "How are key performance indicators (KPIs), such as revenue per capita or sales channels, calculated?", "XMO_FAQ_ITEM_MARKET_10_ANSWER": "\nOur comprehensive market information is based on extensive research and a combination of various market-relevant sources. This includes, for both the Shared Mobility and the Travel & Tourism market, our primary research (e.g., Statista Consumer Insights), market data from independent databases and third-party sources, and our market expertise.
\nMarket sizes are determined through a bottom-up approach, considering demand-side and performance factors as well as market-specific details, such as product prices, purchase frequency, and customer churn rates. In addition, we use country-specific data, including demographics, GDP, consumer spending, internet penetration, and device usage, to estimate the market size for each country individually.
\n ", "XMO_FAQ_ITEM_MARKET_10_QUESTION": "What methodology is used for the Shared Mobility and Travel & Tourism markets?", "XMO_FAQ_ITEM_MARKET_11_ANSWER": "\nYes, there is a difference between the advertising numbers in the Advertising and Digital Advertising markets. The Advertising market includes both traditional and digital advertising, whereas the Digital Advertising market covers only the digital aspect of advertising. More specifically, our current traditional advertising numbers include TV, radio, out-of-home, and print ads, whereas our digital advertising numbers encompass video, audio, banner, search, social media, influencer, and in-app ads as well as classifieds.
\nSince the Advertising market combines both traditional and digital advertising channels, the numbers for the Advertising market will always be higher than those for the Digital Advertising market.
\n ", "XMO_FAQ_ITEM_MARKET_11_QUESTION": "Is there a difference between the advertising numbers in the Digital Advertising market and the Advertising market?", "XMO_FAQ_ITEM_MARKET_12_ANSWER": "\nIn general, all technology markets include B2B (business-to-business), B2C (business-to-consumer), and B2G (business-to-government) spending. More details and information on the individual modeling approaches and potential exceptions can be found in the methodology box on the content page of the respective market.
\n ", "XMO_FAQ_ITEM_MARKET_12_QUESTION": "Do the technology markets include B2B, B2C, and B2G figures?", "XMO_FAQ_ITEM_MARKET_13_ANSWER": "\nWe show all the countries where these products have been legalized. The geographical scope varies depending on the exact cannabis product, as not all types of cannabis have been legalized in each country. In Germany, for example, the medical and therapeutic use of cannabis is legal, whereas its recreational use is not.
\n ", "XMO_FAQ_ITEM_MARKET_13_QUESTION": "Why are some countries not shown in the Cannabis market?", "XMO_FAQ_ITEM_MARKET_14_ANSWER": "\nThe Retail & Commercial Banking market in the Financial Market Insights provides data about the topics of traditional banking and neobanking, including the B2C and B2B business. The interbank market and government banking are out of scope.
\n ", "XMO_FAQ_ITEM_MARKET_14_QUESTION": "Is the interbank market included in the data of the Retail & Commercial Banking market?", "XMO_FAQ_ITEM_MARKET_15_ANSWER": "\nThe financial services taken into account are full-service products offered by financial institutions that relate to insurance, investing, lending, and trading.
\n ", "XMO_FAQ_ITEM_MARKET_15_QUESTION": "What financial services are included in the revenue numbers in the Financial Advisory market?", "XMO_FAQ_ITEM_MARKET_16_ANSWER": "\nThis could indicate that the country either plans to phase out nuclear power or has not yet begun using it.
\n ", "XMO_FAQ_ITEM_MARKET_16_QUESTION": "Why are there zero values for some years in the Nuclear Power market in the Industrial topic?", "XMO_FAQ_ITEM_MARKET_1_ANSWER": "\nThe average prices are calculated differently depending on the market. This is because different factors are considered for each market. In the food and beverage markets, for example, at-home and out-of-home consumption play a major role.
\nThe price per unit always refers to the specified unit of volume sales. If the volume sales are specified in kilograms, for example, then the price per unit is the price per kilogram.
\nThe average price per unit on the platform is calculated, among other things, by dividing the revenue by volume sales. It should be noted, however, that other factors also play a role.
\n ", "XMO_FAQ_ITEM_MARKET_1_QUESTION": "How is “price per unit” calculated?", "XMO_FAQ_ITEM_MARKET_2_ANSWER": "\nThe at-home market, also called the off-trade market, covers all retail sales via super- and hypermarkets, convenience stores, or similar sales channels.
\nThe out-of-home market, also called the on-trade market, the away-from-home market, or HORECA, encompasses all sales to hotels, restaurants, catering businesses, cafés, bars, and similar hospitality service establishments.
\nBoth the at-home and the out-of-home market are valued at retail selling prices, including all sales and consumption taxes.
\n ", "XMO_FAQ_ITEM_MARKET_2_QUESTION": "How is the split between at-home and out-of-home markets calculated?", "XMO_FAQ_ITEM_MARKET_3_ANSWER": "\nThe data in the Luxury market is based on an analysis of a vast amount of financial data of the key companies in that industry. We look at the financial filings of companies that sell personal luxury goods; therefore, we do not have any particular information on price-points but define luxury by brand.
\nAn overview of the modeling structure and the companies and brands included can be found in our methodology document.
\n ", "XMO_FAQ_ITEM_MARKET_3_QUESTION": "How is luxury/prestige defined? What brands do you define as luxury ones?", "XMO_FAQ_ITEM_MARKET_4_ANSWER": "\nOur forecasts are based on a wide range of official statistics and secondary data sources, including national and international governmental institutions, trade associations, and the trade press.
\nCore sources are statistics on agricultural and industrial production and on international trade as well as household budget surveys that track the consumption of representative samples of a population over a certain period of time.
\n ", "XMO_FAQ_ITEM_MARKET_4_QUESTION": "How specific are the indicators that you use to generate individual industries, e.g., in the case of food types?", "XMO_FAQ_ITEM_MARKET_5_ANSWER": "\nThe App market comprises the sale of software applications that can be downloaded, installed, and run on mobile devices. More specifically, it refers to apps that can be downloaded from Apple, Inc.’s App Store and the Google Play store (or, in the case of China, from stores such as Huawei AppGallery and Tencent Appstore).
\nWe track 20 non-game categories and 15 game categories that are found in both Apple Inc.'s App Store and the Google Play store. We also consider revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app, paid app revenue from the one-time purchase of an app, and advertising revenue obtained from showing ads within an app.
\nWe use several data sources and data partners for our app information, supplementing their data (which usually does not cover all apps in a country) using an algorithmic process that accounts for any apps that they may have missed because of the fast-changing nature of this industry.
\n ", "XMO_FAQ_ITEM_MARKET_5_QUESTION": "What sources are used for the App market, and how are different kinds of apps assigned to their respective market?", "XMO_FAQ_ITEM_MARKET_6_ANSWER": "\nThe online revenues of the markets that are part of the Consumer topic in our Market Insights do not entirely match those of the corresponding eCommerce market due to different scopes.
\nIn the eCommerce markets, we cover a broader range of products than in the markets of our Consumer topic, and this results in a larger market size of the former (total retail). These products can be found in the “Other” category in each eCommerce market.
\n ", "XMO_FAQ_ITEM_MARKET_6_QUESTION": "Why is the eCommerce market bigger than the corresponding market in the Market Insights’ Consumer topic?", "XMO_FAQ_ITEM_MARKET_7_ANSWER": "\nThe online/offline split in the Sales Channels box shows the share of online retail versus offline retail. The total of 100% corresponds to the market size of the relevant market in the Consumer Market Insights, which covers both online and offline sales.
\nThe online share, meanwhile, represents the corresponding eCommerce market. The remaining share refers solely to offline sales.
\n ", "XMO_FAQ_ITEM_MARKET_7_QUESTION": "What does the online/offline split in the eCommerce market represent?", "XMO_FAQ_ITEM_MARKET_8_ANSWER": "\nThe total number of users in a market such as the Video-on-Demand market is not merely the sum of all the markets that are included in our definition, i.e., the Video Streaming (SVoD), Pay-per-View (TVoD), Video Downloads (EST), and Advertising Video-on-Demand (AVoD) markets.
\nSince consumers can be users of all these markets, they are counted only once. We calculate the total Video-on-Demand users using an aggregation share for each of these markets.
\n ", "XMO_FAQ_ITEM_MARKET_8_QUESTION": "Why do the total user numbers in the Digital Media – Video-on-Demand market not match the aggregated market user numbers?", "XMO_FAQ_ITEM_MARKET_9_ANSWER": "\n \nThe process involves collecting and processing information on each car model sold. Our classification is based on model properties such as mass and dimensions as well as international classifications. These factors are combined to create a comprehensive hierarchical ordering of sales information.
\nTo give you a better understanding of the classification process, we would like to provide you with an overview of the different car markets in the Statista classification, which are based on the classifications used in the U.S., Europe, and China. Our classification divides passenger cars into 11 different categories based on their size, type, and purpose. Here are the categories and some model examples for each:
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\n ", "XMO_FAQ_ITEM_SUPPORT_2_QUESTION": "Whom do I notify about technical errors?", "XMO_FAQ_ITEM_SUPPORT_3_ANSWER": "For all support requests regarding our content, please get in touch with our customer support. The request will be immediately forwarded to the responsible market analyst, who can give you relevant feedback.", "XMO_FAQ_ITEM_SUPPORT_3_QUESTION": "Whom do I contact if I have feedback or questions regarding the content of the Market Insights?", "XMO_FAQ_ITEM_SUPPORT_4_ANSWER": "We are constantly extending our offers by adding new markets and including further key performance indicators. If you are looking for content that is not available, you can reach out to AskStatista, who will conduct a comprehensive research tailored to your needs.", "XMO_FAQ_ITEM_SUPPORT_4_QUESTION": "What do I do if I cannot find the data I am looking for?", "XMO_FILTER_SELECTED": "selected", "XMO_FMO_DESCRIPTION": "Analyze financial-sector dynamics, investment allocation, fintech adoption, and emerging capital trends influenced by regulation and innovation.", "XMO_GLOBAL_TABLE_TITLE": "Top 5 countries", "XMO_HIGHLIGHTS_GET_DETAILED_INFORMATION_METHODOLOGY": "Click here for more information", "XMO_HIGHLIGHTS_METHODOLOGY": "Market Insights methodology", "XMO_HIGHLIGHTS_OUR_METHODOLOGY": "Our Methodology", "XMO_HIGHLIGHTS_PROMOTED_REGIONS": "Key regions:", "XMO_HMO_DESCRIPTION": "Track global health and wellness markets, regulatory developments, and demand drivers across medical and consumer health categories.", "XMO_IO_DESCRIPTION": "Monitor industrial trends, supply chain evolution, production efficiency improvements, and technological advancements in manufacturing.", "XMO_LIVE_REGION_UPDATE_CURRENCY": "Currency has been changed from {{oldCurrency}} to {{newCurrency}}. Chart data has been updated accordingly.", "XMO_LIVE_REGION_UPDATE_MAKE": "Make {{make}} was changed to make {{newMake}}", "XMO_LIVE_REGION_UPDATE_MARKET": "Market {{market}} was changed to market {{newMarket}}", "XMO_LIVE_REGION_UPDATE_REGION": "Region {{region}} was changed to {{newRegion}}", "XMO_LIVE_REGION_UPDATE_REGION_COMPARISON": "Region comparison was activated with a comparison between {{baseRegion}} and {{selectedRegions}}", "XMO_LIVE_REGION_UPDATE_REGION_COMPARISON_NO_COMPARED_REGIONS": "Region comparison was activated with custom region {{baseRegion}} as base region and no regions to compare", "XMO_LIVE_REGION_UPDATE_REGION_COMPARISON_TERMINATED": "Region comparison was terminated. No region for comparison was selected. {{baseRegion}} selected as base region", "XMO_LIVE_REGION_UPDATE_SEGMENT_DROPDOWN": "Chart {{chartName}} refreshed for selected segment {{segment}}", "XMO_LIVE_REGION_UPDATE_TABLE_SORT_ASC": "Table {{tableName}} refreshed. Column {{column}} sorted ascended.", "XMO_LIVE_REGION_UPDATE_TABLE_SORT_DESC": "Table {{tableName}} refreshed. Column {{column}} sorted descendent.", "XMO_LIVE_REGION_UPDATE_YEAR_SLIDER": "Chart {{chartName}} refreshed for selected year {{year}}", "XMO_MARKET": "Market", "XMO_MARKET_DESCRIPTION": "Explore current & forecast data about revenues, volume sales, prices, sales channels, key players, demographics, and much more.", "XMO_MARKET_OUTLOOKS_SEARCH_RESULTS": "Search Results", "XMO_MARKET_SEARCH": "Search for market", "XMO_MARKET_SEGMENTS_DESCRIPTION": "Explore the key segments of the {{segmentName}} segment.", "XMO_MARKET_SEGMENTS_HEADER": "Market Segments", "XMO_MARKET_SELECTION": "Market selection", "XMO_MARKET_STRUCTURE": "Market structure", "XMO_METHODOLOGY_DOWNLOAD_PDF_HEADLINE": "Market Insights Methodology Document", "XMO_METHODOLOGY_FORECAST": "Market Insights: Market forecast and Statistics", "XMO_METHODOLOGY_INTRO_FIRST": "\nOur international team of analysts in the Statista Market Insights creates expert data to provide valuable insights into 1000+ different markets in 190+ geographies.
\nEach market is covered with in-depth industry expertise, data Science-based approaches, an international mindset, and a love for quality, and methodological robustness.
\n ", "XMO_METHODOLOGY_INTRO_SECOND": "\nWe run through six steps of data creation that follow a quality-focused methodology approach: Sourcing, Processing, Modelling, Forecasting, Quality Control, Updating.
\n ", "XMO_METHODOLOGY_LIST_ITEM_1_CONTENT": "\n